About Gbati Consulting

Established in 2018, since we are offering go-to-market consulting services, the aim is to assist our clients in successfully bringing their products or services to market, in France and Benelux. Here are some services that we offer and are being tailor-made for our customers and partners:

 

1. Market Research and Analysis: Conducting market research to understand customer needs, market trends, competition, and potential opportunities.

 

2. Market Entry Strategy: Developing a strategy for entering a new market or launching a new product, including target market identification, positioning, and differentiation.

 

3. Product Development and Positioning: Helping clients refine their product or service offering based on market insights and positioning it effectively to meet customer needs.

 

4. Sales and Distribution Strategy: Designing sales and distribution channels that reach the target audience efficiently, including online, offline, and channel partner strategies.

 

5. Marketing Strategy and Messaging: Crafting marketing strategies and messaging that resonate with the target audience, including branding, advertising, and promotional campaigns.

 

6. Go-to-Market Planning and Execution: Developing detailed go-to-market plans and overseeing their execution to ensure timely and successful product launches or market entries.

 

7. Channel Partner Development: Identifying and establishing partnerships with distributors, resellers, and other channel partners to extend market reach.

 

8. Customer Acquisition and Retention: Implementing strategies to acquire new customers and retain existing ones, including customer relationship management (CRM) systems and loyalty programs.

 

9. Market Expansion Strategies: Advising on strategies for expanding into new geographic regions or vertical markets, including international expansion.

 

10. Competitive Analysis and Benchmarking: Monitoring competitors' activities and performance to identify strengths, weaknesses, and opportunities for differentiation.

 

11. Price Optimization: Helping clients set competitive prices that maximize profitability while remaining attractive to customers.

 

12. Training and Enablement: Providing training and support to client teams to ensure they have the skills and knowledge necessary to execute the go-to-market strategy effectively.

 

13. Performance Measurement and Optimization: Establishing metrics and KPIs to track the success of the go-to-market strategy and making adjustments as needed to optimize performance.

 

14. Regulatory Compliance: Ensuring that products and marketing strategies comply with relevant regulations and standards in target markets.

 

15. Post-launch Support: Providing ongoing support and guidance to clients after the launch to address any challenges and capitalize on opportunities for growth.

 

These services can be tailored to the specific needs and goals of each client, depending on factors such as industry, target market, and stage of product development.